Peloton will offer exercise bikes and accessories on Amazon in the United States.
- Peloton Interactive Inc (PTON.O) announced on Wednesday that it will offer its workout bike and other fitness accessories on Amazon.com.
In an effort to boost sales, the company has launched a platform in the United States.
Premarket, shares of the exercise equipment manufacturer soared 17% before trimming some gains to trade 7.6% higher at $12.05.
The collaboration is the latest step by Peloton CEO Barry McCarthy to reduce losses and boost cash flow as people return to working out at gyms in a post-pandemic environment.
Previously, the company's latest items and accessories were only available through its own e-commerce site and in global showrooms.
The Peloton Bike, which costs $1,445, will be delivered to the majority of the United States, according to the business.
"Expanding our distribution channels through Amazon is a logical extension of our business and an organic method to improve access to our brand," said Kevin Cornils, Chief Commercial Officer.